Walking along what claims to be the longest shopping street in Europe – about two and a half kilometres (1.5 miles) – is an exhausting business, especially if you are battling for pavement space with hundreds of tourists. The former Roman road is dominated by chain stores – British and international – and full of shoppers with a mission. But it does offer intense retail therapy.
Among the department stores here are two of London’s best: John Lewis, “never knowingly undersold”, and Selfridges, a temple to consumerism.
You get two bites at Marks & Spencer, but go to the Marble Arch Branch: their flagship shop often has things you’d be lucky to find elsewhere. Stock up on home entertainment at Virgin Megastore or HMV – HMV’s outlet at No.150 is the largest music shop in Europe.
Oxford Street scores highly for “throwaway fashion”. H&M, Miss Selfridge, Topshop, Warehouse and Zara keep one another keen. (After H&M came out with a Stella McCartney range, Topshop signed Kate Moss to design a collection.) And there are numerous shoe shops, including the funky Shelley’s on the southeast corner of Oxford Circus.
One of the street’s delights is the Japanese Muji store at No 187. Its mix of household items, stationery, accessories and gifts utilises natural materials and simple design, all at reasonable prices.
Deviate to the top of Regent Street, south of Oxford Circus, to take in the serene Apple Store and bewitching Hamleys – six exciting floors of toys including bespoke teddy bears made while you watch
For more details about Oxford Street visit http://www.guidedtourlondon.com/oxfordstreet.html For more details about London, England visit http://www.guidedtourlondon.com
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